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What is patient-centricity… really?

What is patient-centricity… really?

Patient-centricity is a prominent buzzword but there is little consensus on the true purpose behind the engagement.

eyeforpharma has addressed, the WHAT, the WHY, and the HOW behind patient-centricity in our latest magazine:

  • WHAT: Guy Yeoman, VP Patient Centricity at AstraZenecaspeaks about how they have come to publish the first definition of patient centricity, co-created with patients and carers
  • WHY: Pfizer, Merck and GSK give us their perspectives on how being patient-centric will deliver BOTH patient and shareholder value
  • HOW: We showcase some of the industry’s most impactful patient initiatives – this year’s eyeforpharma Award winners

Download you copy of the magazine here:

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