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Finalised Agenda Released for Ophthalmic Drugs 2017

The wait is officially over, as SMi’s Ophthalmic Drugs has released the finalised agenda! A value-packed brochure with new pharma companies joining, including Santen Inc, Roche, Oxford BioMedica, Novartis, Aerie Pharmaceuticals and more, who will be presenting a vast range of topics and issues within ophthalmology. Our highly interactive, peer-led sessions will allow ophthalmic experts […]

What is patient-centricity… really?

Patient-centricity is a prominent buzzword but there is little consensus on the true purpose behind the engagement. eyeforpharma has addressed, the WHAT, the WHY, and the HOW behind patient-centricity in our latest magazine: WHAT: Guy Yeoman, VP Patient Centricity at AstraZenecaspeaks about how they have come to publish the first definition of patient centricity, co-created […]

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